Sunday, January 28, 2007

Chips Ahoy!

Let's take a moment and step away from ourselves and look at the life of a Chips Ahoy! Chocolate Chip Cookie.

Creation of a Cookie: First it is created through a complicated and well kept recipe in order to create perfect looking, no flaw cookies. Once the large mass of cookies is created, the large mass of dough gets cooked for 10-12 min at 375 (numbers not accurate). So after that process they come out of the large oven and vuala! You have your cookie. But problem is this cookie is going into the world, therefore you need to preserve it in order for it to last. The preservatives are added and then the cookies are ready to begin their packaging process.

Early Stages of a Cookie: Once the cookie is born into this world, it must now travel and rapidly get to know the world for its life span is not too long...unless it be ignored by a careless owner. But first the cookie is packaged, wrapped up nice and tight in its plastic wrapper where they crammed into a small area. Then those wrapped cookies get placed in another wrapper that looks prettier and advertises the brand, all the while the cookies are hidden behind. Now I care more about the cookies than the brand, so you would think they would be showing instead of a digital image of a tender cookie, but for some reason the brand is more important than the product. Now that these babies are all wrapped up they are shipped around the world to please the many supermarkets, shops, kwicky marts, and country stores.

Middle Stages of a Cookie: The cookie then waits on the shelf of the previously mentioned places. Each cookie is blinded in the package as chance takes its toll on their destiny. Depending on the way chance affects them, the chips either leave their market and arrive at their final destination, or the chips don't sell and are immediately thrown away, forced to live the rest of their lives in the dump. But for most, the hungry "giants" (that being us humans) can not control their love for tasty treats, and find the urge to buy the little suckers.

The End of a Cookie: The end stage of a cookie, depends on the events during their middle stages of life. If the cookie is part of the minority that finds itself stuck in the bowels of the garbage (due to the wasteful nature of Americans), it would have to work endlessly in order to appeal to a passerby, and maybe by a slim twist of fate a hapless human will discover the downtrodden cookie, and reach out to eat the cookie. But assuming that the cookie has prospered and made it to a consumer, the cookie approaches its end. The cookie must then wait in the pantry for that one day when it shall be chosen. The package may be open or closed frequently, shining light on the trapped cookies, but nevertheless taking fellow cookies. Slowly, or quickly the chips leave the package and meet their end. Then finally, in the end all the cookies are gone. Not a single one. Content is the consumer, and all that remains of the cookies are their small crumbs often thrown away and forgotten. One thing is not though. The Brand.




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